Let's review your most
Who We Serve
Startups, small businesses and established brands seeking to reach a consumer-based target end market. Macro industries include hotels & hospitality, consumer retail, travel & tourism, fitness & wellness, and media & entertainment.
Influencers, personal brands and other individuals seeking to raise their profile among their key core audience.
Media & Your Marketing Funnel
The first stage of the marketing funnel is awareness. It takes a consumer an average of 7 advertising exposures to your brand before they make a purchase. Influencer marketing is the perfect channel for breaking down the barrier to that crucial first interaction and raising awareness.
After becoming aware that you exist, your media's next job is to drive a connection. This is often measured in likes, followers, and subscribers. Consumers at this stage are not ready to purchase, but they might eventually with consistent exposures to your brand.
'Community' is the name of the game at this stage. Moving consumers from simply being a part of your audience to a raging fan who's actively engaging with your brand is important, and the perfect time to deliver sales-specific content and media for their consideration.
At your conversion endpoint of the marketing funnel, your target consumer has made a purchase. Now, you'll want to consider media touchpoints that are relevant post-sale, such as upselling offers, retainment, and referrals.
Our Proprietary Methods
Our Signature Programs are 8-12 week influencer marketing campaigns setup to help brands achieve market advantages like brand awareness or increased conversions. For more information, click here.
For brands with more complex campaign needs, or who want to reach a wider audience, we offer customized campaigns. These include campaigns with macro influencers and celebrities, ambassador and affiliate programs, product and sampling fulfillment, and VIP events. For more information on what these entail, please contact us and we're happy to help!
We also offer individual services to help our client's accomplish their specific marketing goals, including social media management and coordination, content production, paid ads and promotions, traditional PR, and backlink building.
Depending on your goals, we rely on our experiences as consultants within a wide array of industries to figure out the best way forward. Our methods are proven and backed by data.
Target results depend on you and your brand. We seek to provide a proper return-on-investment for all of your media spend. Generally speaking, our clients have an overall goal of raising their brand profile and awareness, converting more of their target audience into customers, increased content exposure and reach, and managing paid advertising more effectively.
Pricing & Budget
We have a current billing rate of $195/hr. Our average client works with us at a monthly retainer rate of $5,500.
For our Signature Programs, we have an average campaign budget rate of $24,000 over a 12 week period.
For paid advertising or campaigns with major influencers or celebrities, we take a percentage of overall ad spending. An average percentage would be 10-20% depending on ad budget.
It takes some time to get the media in motion and working for you. That's why at a minimum we require a 3 month commitment to drive initial results and gather data/analytics for feedback.
Our clients typically work with us on a 6 to 12 month retainer contract after that.
Who We Are
Kelly Jameson Werner
Where We Are
We're a small boutique core leadership team of two that has remote employees, contractors and freelancers who help us out immensely. At this time, our founder Kelly manages overall client strategy, while responsibilities for our two managers are broken down into Cadence Management (production and timeline management,) and Brand Management (visuals, assets and narrative,) respectively.
With a background ranging from startups, Fortune 500 brands, real estate, academic institutions and more, Kelly's experience as a media and marketing leader runs broad and gives clients the best opportunity at true perspective. Kelly graduated in 2012 from university with a BFA in art, focused on media, and immediately post-graduation worked on marketing campaigns for a national athletic retailer. Since then, she started her own media consulting practice in 2015 and continues to grow her experience and insight in the rapidly evolving field.
We're based in Miami, Florida with frequent engagement in New York City and the media ecosystem there, as well as Los Angeles. Our team is mobile and flexible at our core.