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Influencer Marketing: Worth the Cost?

Updated: Mar 30

We know the online hype is real -- but is the IRL value it provides truly worth it for our business? Let's review what influencer marketing is, the common ways to measure success with it, as well as the key benefits for your business.

If you're in the business of marketing to consumers, not having a fresh, trending and solid social media presence is totally remiss and a faux pas. Every brand realizes the value of creating content online, however a lot of brands miss the mark when it comes to partnering with external creators.

Influencer marketing can be worth it for just about every consumer-facing business, but it ultimately depends on several factors, including the type of business, target audience, and your budget.

What is influencer marketing?

Influencer marketing involves partnering with individuals who have established a following on social media platforms such as Instagram, YouTube, or TikTok. These influencers can help promote a brand or product to their audience, potentially increasing brand awareness, engagement, and sales.

The benefits of influencer marketing include reaching a specific target audience, generating authentic content, and building trust with potential customers. However, influencer marketing can also be expensive, and there is no guarantee of a return on investment without longer term exposure.

To determine whether influencer marketing is worth it for your business, it is important to consider your goals, target audience, and budget. You should also research potential influencers to ensure they align with your brand values and have a genuine following. Luckily, we make this part easy for our clients by matching them with the exact right creators and coaching them ongoingly in order to create content with aesthetics and messaging that is truly on-brand.

Ultimately, the effectiveness of influencer marketing will vary depending on the specific circumstances and goals of each business. If your goal is to create more authentic content and grow your audience online as a brand, then using external creators is an excellent strategy.

How do I measure the effectiveness of influencer marketing?

Influencer marketing success metrics can vary depending on the goals of the campaign. Some common metrics that businesses use to measure the success of their influencer marketing campaigns include:

  1. Reach: This metric measures how many people were exposed to the influencer's content. It includes the number of followers an influencer has and how many people viewed their post or video.

  2. Engagement: This metric measures how many people interacted with the influencer's content. It includes likes, comments, shares, and clicks.

  3. Conversions: This metric measures how many people took a specific action after being exposed to the influencer's content. This could include making a purchase, signing up for a newsletter, or downloading an app.

  4. Brand Awareness: This metric measures how much the influencer's content increased awareness of a brand or product. It could include metrics such as website traffic, brand mentions, or hashtag usage.

  5. Return on Investment (ROI): This metric measures the financial return on investment of the influencer marketing campaign. It takes into account the cost of the campaign and the revenue generated by the campaign.

Ultimately, the success metrics for influencer marketing campaigns will depend on the specific goals of the campaign and the business's overall marketing strategy.

At All The Stars Aligned, we work with you to define the most realistic success metrics for your influencer ambassador campaigns from Day 1. We'll work together to define the right outcomes that will allow us to track and measure success together, leading to a better overall social media strategy.

What are the main benefits of influencer marketing?

Influencer marketing offers several benefits for businesses, including:

  1. Reaching a specific target audience: Influencers have built up a following of people who are interested in their content and trust their opinions. This makes them a great way to reach a specific target audience that is relevant to your business.

  2. Building trust with potential customers: Influencers have already built a relationship with their followers, so when they promote a product or service, it can be seen as a genuine recommendation rather than an advertisement.

  3. Generating authentic content: Influencers are experts at creating engaging and authentic content that resonates with their followers. This means that the content they create for your business will likely be high-quality and well-received by their audience.

  4. Increasing brand awareness: By partnering with influencers, businesses can increase their brand awareness and reach a wider audience than they would be able to on their own.

  5. Improving search engine rankings: When influencers promote a brand or product on their social media channels, it can increase the amount of user-generated content and backlinks to the brand's website, which can improve search engine rankings.

  6. Cost-effective: Influencer marketing can be more cost-effective than traditional advertising methods, such as TV commercials or print ads. This is especially true for businesses with smaller marketing budgets.

Overall, influencer marketing can be a powerful tool for businesses to reach a specific target audience, build trust with potential customers, and increase brand awareness.


Ready for take-off?

Let's get started with brand ambassador content creators today. Select your service here, or learn more by scheduling your Discovery Meeting with us here. We make advertising, promoting and publishing great content on Instagram, TikTok and Youtube easy, and are the trusted brand ambassador partner for over 100 brands and businesses. Welcome to our Universe!

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